![]() ![]() Sensing an opportunity to make inroads into the domestic vanaspati ghee market, Lever bought the rights to make Dada in India. It had also incorporated a company called Hindustan Vanaspati Manufacturing Company in 1931 for the purpose. The maker of home and personal care products had already entered food production by the early 20th century in Europe and was looking to produce vanaspati ghee in India. Lever Brothers, now Unilever (Hindustan Unilever in India), knew there was a market for a substitute for desi ghee, since many Indians could barely afford ghee. Vanaspati ghee, on the other hand, was a type of vegetable shortening made up of hydrogenated or highly saturated vegetable oil and made to mimic desi ghee. Ghee was an expensive product and something that was used sparingly in Indian households - over weekends or when preparing a delicacy or a dessert. Had England's Lever Brothers not insisted on inserting the letter 'L' in the name, then perhaps, India's most loved vanaspati ghee would have been called Dada.ĭada was actually the name of the Dutch company that imported vanaspati ghee into India in the 1930s as a cheap substitute for desi ghee or clarified butter, prepared from cow's milk. ![]()
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